Maple Insurance and the Australian Influencer Marketing Council (AiMCO) have announced a first-ever group offering for AiMCO members, inking a new insurance and risk management agreement.

The offering will provide AiMCO members with access to carefully crafted general insurance and risk protection services, including professional indemnity, public and product liability, cyber risk protection, directors and management liability, and corporate travel insurance.

Members will also be able to acquire insurance and risk management consulting services, covering off issues like cyber security, legal and commercial risk strategies, workers compensation, and work health and safety.

As part of the agreement, AiMCO members can reduce their insurance cost with Maple on tailored insurance and risk advice, including insurable risk reports. The customised reports, available to all members, are designed to make businesses aware of their risks, and the solutions available, to help them avoid unwanted loss.

Maple Insurance is a boutique insurance and risk management firm, backed by Insurance Advisernet, which is part of the ASX-listed AUB Group. Maple is renowned within the media industry for its insurance offering, providing industry-led risk management advice.

Maple Insurance Managing Director, Adam Sulway, said: “Founded by a pioneering group of industry experts, AiMCO as an association is committed to ensuring this innovative advertising channel continues to build marketer trust and confidence through best practice, transparency and industry education. The team at Maple is equally as dedicated to helping create a competitive playing field for influencers and content marketers by improving their risk awareness, reducing insurance costs and providing ‘big insurance house’ scale of advice and solutions but with the care factor and approachability of a small, local adviser.”

AiMCO Managing Director, Patrick Whitnall, said: “Our new group offering with Maple is a major milestone for AiMCO, representing our ongoing commitment to enhancing and growing the Australian influencer industry.

“Our focus has, and continues to be, on promoting best practice influencer marketing and governance, and risk management is a critical part of that. This offering will allow our members to protect their businesses today, while safeguarding them for the future.

“Influencer marketing is a fast-paced, evolving landscape, making insurance and risk protection more important than ever. This offering can provide significant savings on insurance to our members, removing the hefty cost barrier that often prevents them from obtaining policies and advice.”

AMAA Board Chair, Jason Tonelli, said: “This announcement celebrates the collective and collaborative approach that underpins AiMCO. This offering will offer premium savings to members, along with industry expertise. There is strong synergy between AiMCO and Maple – we are both independent, agile and focused on awareness and education. I’m certain this partnership will bring significant benefits to our member organisations.”

The insurance solution is the first major group offering to be announced by AiMCO since its 2019 inception. This year, AiMCO has grown to more than 100 members, cementing its status as the nation’s leading industry body for knowledge and education.

AiMCO members can find out more or get a quote here. 

ENDS

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